Why Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which i s essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

wordpress add new post

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine ran kings in an effort to provide Internet users with the most relevant websites for particular search terms.

Keywords Plays A Big Part In Building SEO

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well a s the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

 Inbound Linking Are Essentials In SEO

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one web site recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users t rust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising

Know Your Audience When Marketing Online

web designer studentInternet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

Evaluating Marketing Campaign

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. One resource would be a DIY seo website like GetTargetedWebTraffic.  Another method is using informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

What You Put On Your Websites

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the example s of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to u se formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can

Does WordPress Have You Stuck? Focus On the Best Practices

WordPress is and can be the best content management system you choose. Learning about this platform and its robust features will leave your website development with you in control. Since there are many things to choose from when it comes to your display and look of the site, sketching out a wireframe with pen and paper of pages, content areas, and functionality is the best way to plan. Continue reading for your WordPress development or blogging needs.

ben franklin on wordpress lessons

Use as many free WordPress sources you can to tighten your skills and master WordPress. Do your due diligence and pay for education and an online platform that teaches you how to use WordPress such as Lynda.com, wptrainingcourses.com, codex.wordpress.org or various other places to get WordPress lessons.

 

WordPress Loves Rich Media as You Should Too

WordPress is ready for rich media such as videos and images that you may have. Adding this particular content is a great way for people to enjoy being on the site and for getting your message across.

Eliminate the need for unnecessary comments or any distractions that may be negatively affecting your users into not doing what you want them to do on your site. Take time to think of your sales funnel and each page and message so your funnel is properly optimized.

Add enriched images, buttons, and calls to action to keep your users on your site interacting with many pages. SEO optimize for your page and configure your WordPress settings accordingly while adding pages that make sense and that are geared towards the ultimate goal.

Another powerful feature with WordPress is the ability to add users and make them moderators, writers, authors, or even other administrators. Using these capabilities will allow others to post for you when you aren’t around and give virtual assistants a way to login safely while keeping hackers and spammers away.

 

 

 

Stay on Your WordPress Game

Keep reading up on WordPress and mastering the oh so powerful content management system. As you work with WordPress and its powers you will learn to make sites faster with quality and purpose. Good luck and if you don’t know how to code it’s okay because you can build whatever you want with WordPress without knowing any code.

studying wordpress lessons

Are You Having Trouble With a Website Design? Then Read This

If you are ready to learn about great quality web design and you shouldn’t back away from this great opportunity. If you’re curious and eager to understand web design skills, you are in the right place at the right time. In this article, we will help you understand professional website design and why you need to know it.

web designer student

Depending on the functionality of your website, for instance a web form that allows users to enter their information should be stored and saved for you to use later for marketing efforts, data management, and for other things to run your business. If users sign up and request more information, as a web website owner you should gather this information for growing your business.

The most important page is your homepage. Think about what you want users to see or do when they first land on your website. These 5 to 10 seconds when users first land on your site is the make or break for them in terms of staying on your site or bouncing off. Provide a quick and meaningful slogan or message that gets people’s attention and summarizes what you do for the kind of products or services you have to offer.

web design responsive
It is also important to show as minimal information as possible, be clear and concise with your message, and that you don’t overwhelm your visitor’s eyeballs with too much information or media. Do not take this the wrong way, content is king so the more content you have on your website pages the better off you’ll be in terms of users reading and search engines crawling. Just for the homepage’s sake keep things simple.

In Terms of Website Speed Tips

Any images JPEG’s, png’s or gif files can all vary in data size. Be sure to optimize your images by using compression image plug-ins, smaller size media file formats, and clean code for faster loading pages. This will improve your stickiness and user base simply based on the fact that they can access your well optimized site faster.

These tips and many others will help you become an awesome website designer and or help any business owner understand why website functionality is so important along with user experience and quality optimization practices.

 

 

WordPress Tips and Tricks to Becoming an Expert

Bloggers have been raving for years about WordPress and its incredible web design power. If you can code word press is a cinch, but if code is difficult and working with content management systems is not your thing, the variety of features in WordPress can confuse most.

When it comes to URLs, it is important to make sure your permalinks are set to post name. Stay away from long URLs or strings of numbers and you will attract the search engine spiders faster. You can even optimize your post name permanent links to include keywords you may be targeting.

wordpressWordPress Expert Tips for Titles and Descripts

Within WordPress you can configure your titles, tags, and descriptions for not only search engines but for users who lands on your site that chooses you as the best selection in organic search. Depending on the plug-in that you have, you can configure these settings very easily. Also, be sure to include titles and alt tags plus descriptions in all uploaded images if possible. This can be time-consuming but, definitely worth the effort. By doing these small influential things, your website pages can increase their rankings faster than other sites out there in the web.

Add WordPress Media

WordPress is designed to post pages and blog posts categorizing each post accordingly to the correct category. Keeping the website added with fresh new content is what the search engines love and will be well worth your efforts. Including rich media like videos, images, and PDFs can keep users interacting with your page and spending longer time on your sites. Videos are great for flooding the search engines and for users that visit. Videos and other forms of rich media give the website stickiness which provides value in the search engines.

 

Schedule WordPress Posts and Pages Like a Pro

If you plan to publish many pages and posts with WordPress sites, you have the ability to schedule outposts which can make your life much easier. This will also motivate you to post more and keep a regular schedule when it comes to posting. However often you would like to post is up to you and you can publish at any particular time. Enabling comments may flood up your websites pages, purpose, and functionalities thus does not help the users find what they need faster. Also, eliminating comments and focusing on presenting to your users content that they are visiting for, will keep spam or unwanted trolls from being featured on your site. A really great plug-in that filters out spam is akismet (the spam blocker).

 

What Not to Do With URL’s in WordPress

Leave zero special characters in your post name URL’s, just use specific targeted words. The search engines find this very difficult to spider and index your site when you give them nothing but strings of numbers or characters. It does not hurt to also make sure that URL’s are shorter and not too much for anyone that comes across your site, and always added with your targeted keywords. A very valuable basic feature to WordPress is the save draft button. Within a page or post you can save draft to come back and finish later on.

wordpress add new post

Want to Get Better Work With WordPress

If you would like to become a WordPress expert you must practice day and night to perfect your WordPress skills. Everything is different and the features can be overwhelming, but if you focus on themes and configurations that you can handle which match your skills and goals for your sites then you should have no problem being successful online with WordPress. There are many references and online videos to help strengthen your WordPress skills. There is no lack in resources available for you to master WordPress. Stay in touch with WordPress and watch your abilities become greater.

 

Some of the Design Elements to Think About When Designing a Blog

A blog may be essentially an online journal displayed in reverse chronological order but it is also a website which requires the same attention to detail any other website requires. It also requires the same design elements as a regular website which does not also function as a blog. Bloggers have decisions to make regarding design elements of the blog such as colors and layout, fonts and the inclusion of advertisements. Although many blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customized by bloggers who possess some programming skills. This article will discuss some of the basic design considerations bloggers encounter.

web design on all devices

Colors and Layouts of a Blog

The colors and layout of a blog is one of the most obvious design considerations bloggers must consider when starting or re-designing their blog. Bloggers may use a solid color background, blocks of different colors in the background or pictures or textures in the background. These background elements can be any color imaginable. However, bloggers who are considering the colors to use in their blog should consider using colors which will be aesthetically appealing to most blog visitors. This is important because the use of garish colors which are harsh on the eye can result in diminished blog traffic.

The layout of the blog should also carefully be considered by the blogger. The blog should be arranged in a fashion which is appealing to blog visitors, suits the subject of the blog and is presented in a logical manner which is easy for visitors to follow. Again, this is important because failure to use a layout which meets these criteria may result in blog visitors choosing not to visit the blog anymore because the layout is confusing or unappealing.

Fonts Used in a Blog

Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the color of the text. Bloggers should consider choosing a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors may have trouble viewing the font if the blogger selects a unique font which is not common. The text size and colors of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text. For example a blogger with senior citizens as the target audience may opt to use a text size slightly larger than usual. The colors used for the text should also be selected to enhance readability. One way to do this is to select colors which are appealing to the eye but also contrast with the background color.

web design gallery like look

 

Inclusion of Advertisements in a Blog

Bloggers must also consider the inclusion of advertisements when they are designing their blogs. This includes determining whether or not to include blogs. Once this decision is made, bloggers who opt to include advertisements must carefully consider how and where they wish to display these advertisements. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending on the preferences of the blogger. Advertisements can also be a variety of sizes and shapes and are highly customizable in a number of different ways. To optimize the user experience, if you do decide to use advertisements, make sure they are relevant to the topic and flavor of our blog. Your readers will appreciate the fact you are providing them information that is beneficial and helpful to the subject matter at hand.

Blog Marketing and Home Businesses

Blog marketing is something that all blog owners do. They market their blog so that they can get readers, and make a profit from their blogs. Marketing their blog means to get it out there so that others that are interested in it can find it and read it. It is also a great way to sell things by using affiliate links and programs. Blog marketing can very well become a home business if that is something that you are interested in.

green blog caption

Having a home business by blog marketing would definitely entail that you have more than one blog. If this is something that you are considering, you will want to make a list of markets that your blogs can cover. You will find that your blogs will do best when you only have one market per blog. For example, if you have a blog about cats, you will not want to include anything on the blog about kitchen appliances. This is because the readers that read your blog and visit your blog to learn more about cats and what you have to say about them will not be interested in learning anything about kitchen appliances. Once you have overcome the relevancy issue, you will be ok. You can however, have a blog about pets, and then blog about all of the many pets that you want to include.

Blog Marketing Can Be Your Home Base Business

In order to make a living by blog marketing, you need to know every aspect of it. You need to know what needs to be done to get readers to your blog, how to write about the things that you are promoting and how to get it up in search engine rankings. Doing so will lead to successful blog marketing and making a home business income with it.

One big aspect of blog marketing is SEO. SEO is search engine optimization and it consists of optimizing your blog so that the search engines will find it and rank it as high as possible. Which also leads to more traffic and leads from your blog. If you do not have time to learn SEO, and apply it to all of your blogs, hiring someone to do this for you might be something that you want to consider. Especially if time is an issue.

Similarity Between Regular Business And Blog Marketing

Outsourcing much of your work is something that you will need to get used to if you plan on making a substantial amount of money with your blogs. You may want to hire bloggers or writers that can write the content for your blogs, and someone else that can leave comments on other blogs with a link back to yours. Spread out all of the duties on a spread sheet and decide how often each thing needs to be done for each blog. Doing so will help you to be more organized and know what you need to do when, as well as prioritize. Using a spread sheet will also help you to keep track of who is doing what, and keep you from asking more than one person to get one job done.

Blog marketing for a home business is not much different from any other home business. You are going to get out of it what you put into it. If you only put in a couple of hours a week into your blogs, you can not expect to make a full time income with them. However, being consistent and working on your blogs every chance that you get will pay off in the long run. You will also discover that there is no better feeling in the world than owning your own home business, and working for yourself.

Want Some Tips for Your Web Design Development?

Web development with the web design elements and their importance are beneficial before building your sites. Learning more about how to correctly design your website or for your web administrator can help you grow your site faster and ensure customers will stay on it longer. Today’s tips for website designers and people who have a website, will surely help you and build your confidence when building out your websites.

websites on all devices

Do not overwhelm yourself with JavaScript code if you do not have to. Developing a website is very helpful with JavaScript and its robust opportunities, but some browsers and users may experience problems when visiting. All browsers are different and new versions are constantly being updated. You should expect that all users interacting with your website will not have the most compatible browser or they may even disable their JavaScript through their own browser. These simple reasons will make it difficult to interact with your site thus making people leave your site at will.

 

 Know what your website goals are

Have an idea of what type of functionality you would like to have for your site, what you want visitors to do, and why they’re doing it. Is your goal to having an attractive website that users find colors, sliders, and/or flash? Or do you want to focus on sales and converting visitors into a lead? Decide on the type of content management system you would like to have so your site can be professional and look like a resource for business. If your website is lacking appeal, visitors will come then go.

 

Depending on how you build your site you can use software or have a fancy website builder created. There are even free website builders out there that are heavily promoted by radio, TV ads, and the Internet. Look around and you will find that there is a plethora of website building software to help you and your site look professional as can be. There are website builder that are free or paid.

 

Make sure your site is readable and easy to understand. The navigation and user experience is so important for your customers to actually submit their information or get in contact with you to exchange business. Capture the readers and visitors to come across your site by following the simple rules. Be an expert and do your research on how your site should look by looking at similar examples of websites online.

website shopping cart

Since you have now read through some simple web design tips, your confidence level should help you in taking the next step forward in building out your site. Once you realize that web development and design can be carried out in several ways to generate an online income, you will be looking at many features and abilities that can benefit you as you make adjustments.

 

5 Important Rules to Remember When Creating Your Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five important rules of thumb to observe to make sure your website performs well.

web world and monitor

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant product links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

colorful image icons

 

Remember, your website is our calling card to the world.  You want it to reflect who you are, your message, and what you are offering to the public.  You want to make it easy for searchers to find you, easy for searchers to contact you, and easy for searchers to interactive with you.

Good Website Design Practices

website designYour website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

interactive design

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Make sure your site is mobile friendly and responsive. A good site should render well on all platforms.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

Remember, your website is your online headquarters. What impression do you want to leave on those who visit your business or site. A few minutes of proper planning can make a huge difference in your conversion and bounce rate. Take the time to do it right the first time.

website responsive on all devices